Marketing

1) Urea Sales:

KRIBHCO markets the urea produce by the Hazira Fertilizer Complex, urea produced from KSFL’s Shahajahanpur complex as well as 50% of the urea produced from Oman India Fertilizer Complex. For the FY 2016-17, KRIBHCO sold 39.60 LMT Urea which included 22.50 LMT own urea + 8.34 LMT OMIFCO urea plus 8.75 LMT KSFL’s urea.

2) Sale of Bio-Fertilizers:

KRIBHCO manufactures and markets solid as well as liquid bio fertilizers. Society produces various strains like Rhizobium, Azotobactor, Acetobacter, Azospirrilum and Phosphate Solubilising Micro Organism (PSM) for phosphorus rich soils.










3) Sale of Certified seeds:

KRIBHCO makes available high quality certified seeds to farmers at reasonable prices. KRIBHCO has established state of art seed lab at Corporate Office at NOIDA. The volumes of certified seeds sold in the last few FY are as follows (000 Qtls):

4) Sale of Hybrid Seeds:

Hybrid Seed industry is assuming an important role in Indian Agriculture contributing to higher productivity. In January 2010, KRIBHCO entered into an agreement with a reputed Hybrid Seed Company for marketing of their Hybrid Seeds through Society’s marketing network in KRIBHCO’s own brand.

The Crop Performance of KRIBHCO’s Hybrid Seed among the progressive farmers of the country and its popularity has increased the demand of KRIBHCO Hybrid Seed in the market. Based on the performance of the crop, popularity and Brand image of KRIBHCO Hybrid Seed and also due to the inclination of farmers towards the use of Hybrid Seed for the plant vigor and potential to high yields, KRIBHCO was able to achieve following sales figures for FY 2016-17:

5) Sale of Imported Fertilizers(Other than OMIFCO Urea):

KRIBHCO imports and makes available various imported fertilizers like DAP, DAP-Lite, MOP etc to farmers. From FY 2015-16, KRIBHCO has also started importing NPK. The sale of imported fertilizers in last three financial Years is as follows (‘000 MT):