Vision

To become a world class organization that represents the farmer's community and maximizes their return through specialization in agriculture inputs, rural need-based products and other diversified business that maximize stakeholders value.

Mission

To act as a catalyst to agriculture and rural development by selecting, financing and managing projects that are both socially desirable and commercially profitable.

Objectives

• To strengthen cooperative system
• To enhance the urea installed capacity and increasing its market share
• To ensure optimum utilization of existing plant and machinery
• To diversify into other core sectors like Power, Port, Infrastructure, Rural Retail etc
• Transfer of technology for modern farming and improving farmers livelihood
• To educate and train farmers, provide free testing facilities for soil nutrients and irrigation water